JKCement WallMaxX launches #AndarSeSundar campaign
The disruptive digital-first campaign which spreads the message of being kind even when no one is watching – being good from within When we look at walls, the things that we admire the most are the color, sheen and how beautiful they look from the exterior. What sticks in our minds is the exterior beauty of the walls and we often miss acknowledging what lies behind – the reason for the beauty. As the adage goes, true beauty comes from within, but little do we realize, that it’s the Wall Putty behind the paint, that makes it beautiful, gives strength…